Charbroil leaves nothing to burn when barbecuing. Because the big advantage over conventional grills is the patented TRU Infrared grilling system. And this guarantees grilling without flames, even heat and up to 50% juicier results. This is precisely the idea behind the campaign with the BBQ Brothers influencers: real barbecuing is only possible with Charbroil.
With the campaign not only the steaks becomes perfect. But also the sales. The Performance Pro S has won several awards and is the burner in the Charbroil range.
