EFFECTIVE AND FUNNYANTO:
OUR CAMPAIGN FOR CURANTO

 

  • Client
    EGN Entsorgungsgesellschaft
    Niederrhein mbH.
  • Channels
    OOH, Funk, Addressable TV,
    Digital Ads, Social Media

ABOUT THE PROJECT

ADVERTISING IS OFTEN GARBAGE, BUT HERE GARBAGE BECOMES A BRAND IMAGE: RUBBLE, BULKY WASTE, GREEN WASTE - ALL THIS AND MORE CAN BE EASILY DISPOSED OF WITH THE CONTAINERS FROM CURANTO.

TASK

Logo, CI and campaign to publicize the CURANTO brand.

OBJECTIVE

Raise awareness, appeal to B2C and B2B target groups (homeowners, tradespeople, construction companies), win new customers, generate more online orders.

IDEA

A brand becomes knownto: Containers from CURANTO. In the cross-media campaign, the brand name is repeatedly communicated and combined with a value proposition using a powerful text mechanic.

RESULT

The campaign was launched in May 2024 and the company has already recorded 20% more direct visits to the website, a doubling of brand awareness and almost twice as many online orders.