FRESH
FROM THE GROUND.

  • Client
    hella Mineralbrunnen
  • Channels
    OOH, Print, POS-Marketing,
    Sponsoring, Social Media, Website

ABOUT THE PROJECT

HOW A MINERAL FOUNTAIN BECOMES A SOURCE OF ENTERTAINMENT: THE HELLA CAMPAIGN IS NOW IN ITS EIGHTH YEAR.

TASK

hella is a successful mineral water in northern Germany, but has to repeatedly assert itself against large, financially strong TV brands.

OBJECTIVE

Communication that stands out in the media concert. And not only in the core market, but also in the development of new distribution areas.

SOLUTION

Less advertising, more humor - and a text campaign with over 150 motifs to date. Quick to implement, eye-catching in design, right in the middle of life. And always nice and fresh.

RESULT

  • Impact values 60% above industry average.
  • Increase in brand sympathy by 20%.
  • 95% of Hamburg residents want to buy the product because of the motifs.
  • Awards: ADC, Effie, Radio Spot of the Year (Radio Hamburg).