ODE
TO THE SPÄTI.

  • Client
    Brown-Forman Deutschland GmbH
  • Channels
    Social Media, OOH

ABOUT THE PROJECT

OUR CAMPAIGN “ODE TO THE SPÄTI” EMPHASIZES THE INDISPENSABLE ROLE OF THE SPÄTI IN NIGHTLIFE. NOT JUST FOR A QUICK SHOP AT 2AM, BUT AS A CULTURAL MEETING PLACE WHERE THE NIGHT BEGINS AND ENDS.

TASK

Development of the social media campaign “Ode to the Späti”.

OBJECTIVE

  • Communicate the Späti culture “genuinely”
  • Let authentic Späti owners tell their stories
  • Stage the Jack can range as the real drinks for nightlife and cornering

IDEA

Real stories that showcase the Späti as a unique blend of social hot spot and cultural symbol, making it emblematic of the city's vibrant, communal lifestyle.

RESULT

Campaign launch: September '24.