a classic
in a can.

  • Client
    Brown-Forman Deutschland GmbH
  • Channels
    TV, OOH, Social Media

ABOUT THE PROJECT

GENTLEMAN JACK SOUR IS A PRE-MIXED DRINK IN A CAN DEVELOPED IN GERMANY: THE FIRST BAR CLASSIC THAT TASTES EXACTLY LIKE IT WAS MIXED BY A BARTENDER! A FIRST-CLASS COCKTAIL DOESN'T NEED A BAR!

TASK

Announcement of the new Gentleman Jack Sour.

OBJECTIVE

Attract attention and generate sales. Attract new target groups for Gentleman Jack and Jack Daniel's PMLDs.

IDEA

The classic in a can. Tastes as good as from the bartender

RESULT

Campaign launch: April '23.