Mahle
goes Hollywood!

  • Client
    Mahle Aftermarket
  • Channels
    OOH, Digital, POS,
    Social Media, Messe

ABOUT THE PROJECT

AND ...ACTION! WITH OUR “MAHLE WORKSHOP HEROES” CAMPAIGN, THE AFTERMARKET DIVISION OF THE MAHLE GROUP AND WE ARE PAYING TRIBUTE TO MECHANICS IN AUTOMOTIVE WORKSHOPS IN THE STYLE OF HOLLYWOOD BLOCKBUSTERS!

TASK

Develop a campaign for Mahle Aftermarket.

OBJECTIVE

  • Show respect to the workshops and their mechanics for their daily work
  • Build an emotional relationship with the workshops

IDEA

With reference to Hollywood blockbusters, we showcase the superpowers of workshop employees in connection with MAHLE products and services and let them save the mobility of tomorrow.

RESULT

Campaign launch: Fall '24.