LIFE ENERGY
FOR LÜBECK.

  • Client
    Stadtwerke Lübeck
  • Channels
    OOH, Social Media, Display Ads,
    Print, Funk, Kino

ABOUT THE PROJECT

STADTWERKE LÜBECK? SOUNDS LIKE GAS, WATER, ELECTRICITY - BUT NOT VOLTAGE. BUT FAR FROM IT: THE COMPANY IS HELPING TO SHAPE THE FUTURE OF AN ENTIRE REGION.

TASK

Development of a new brand and communication strategy: digital, regional, sustainable.

OBJECTIVE

Rejuvenate the brand, refresh the image, change perceptions.

SOLUTION

Life energy for Lübeck and the surrounding area: The brand positions itself with future-oriented topics such as fiber optics, green electricity and e-mobility - and transforms itself from a traditional energy supplier to a modern everyday companion and important innovation driver for the region.

RESULT

Eine repräsentative Umfrage von ipsos in Lübeck und Umgebung zeigte folgende Resultate:

  • 94% supported brand awareness in the region
  • 60% unaided brand awareness - and thus 1st place, far ahead of E.on
  • 74% of Lübeck residents consider the switch to green electricity important
  • 49% have consciously opted for a green electricity tariff
  • 60% think that Stadtwerke Lübeck is making a positive contribution to the future