THE ONLY SERVICE THAT
CAN CALL ITSELF BMW.

  • Client
    Bayerische Motoren Werke AG
  • Channels
    OOH, Print, Web, POS

ABOUT THE PROJECT

THE SERVICE OFFERED BY THE MAJOR CAR BRANDS HAS ONE PROBLEM: COSTS. THOSE WHO DON'T DRIVE A NEW CAR AND DON'T HAVE A COMPANY CAR PREFER TO LOOK FOR INDEPENDENT GARAGE CHAINS THAT OFFER THE SAME SERVICE AT SIGNIFICANTLY LOWER COSTS.

TASK

Develop an international image campaign for BMW Service. To raise the profile of the BMW service image in the face of ever-growing competitors such as A.T.U., Pitstop etc.

OBJECTIVE

To convince BMW drivers that the best service only comes from BMW.

IDEA

THE ONLY SERVICE THAT
CAN CALL ITSELF BMW.

RESULT

The campaign was used in over 22 countries worldwide.