Aurubis AG is a leading international multi-metal producer and one of the largest copper recyclers in the world. Our campaign is characterized by a unique concept inspired by the periodic table of elements. With the number 119 - symbolizing the 'human element' beyond the known 118 chemical elements - Aurubis positions itself as a company that puts its employees at the center of its values and visions.
TASK
Development of global employer communication for Aurubis.
OBJECTIVE
To position Aurubis as an innovative and sustainable employer that focuses on people.
IDEA
Based on the periodic table with its 118 elements, more than 41 motifs and videos in English, German, Bulgarian, Flemish and Italian show the employees as an additional 119th element - the most valuable element!
RESULT
The campaign was launched in Germany in March, first internally and then externally, and is gradually being rolled out worldwide. The media palette includes posters, blow-ups, the website, social media including online job exchanges, the intranet and plans to expand to out-of-home media.
