Design your
own career.

  • Client
    BearingPoint Deutschland
  • INDUSTRY
    Consulting
  • EMPLOYEES
    ~ 4.600

ABOUT THE PROJECT

THE MANAGEMENT CONSULTANCY MARKET HAS LONG SINCE CEASED TO BE SEXY. CRITERIA SUCH AS APPRECIATION, MEANING AND SELF-REALIZATION HAVE REPLACED MONEY, POWER AND ELBOWS.

TASK

Development of a modern recruitment campaign and employer positioning as a management consultancy where candidates can shape their own career and are more than just consultants.

OBJECTIVE

Inspire qualified applicants and position BearingPoint at the same time, as the company only has a limited level of awareness.

IDEA

Design your own career: BearingPoint as the management consultancy where I can can shape my own career.

RESULT

More candidates with the right cultural fit are applying. Awareness has increased. BearingPoint is courageously facing up to the transformation and is perceived as a real alternative to the big consulting firms.