SpaHRk –
Sparkling HR Ideas.

  • Client
    Daimler AG
  • INDUSTRY
    Automotive
  • EMPLOYEES
    ~ 290.000

ABOUT THE PROJECT

DAIMLER AG'S HR COMPRISES 7,000 PEOPLE AND HAS DATA ON 290,000 EMPLOYEES (2021) WORLDWIDE. THE BIG QUESTION: HOW CAN THIS DATA BE LINKED IN SUCH A SMART WAY THAT DAIMER AG BENEFITS FROM IT? WE DEVELOPED SPAHRK AS A CREATIVE TURBO. WITH SPAHRK, WE RELY ON THE SPARKLING, CREATIVE PROCESS OF A SOCIAL GAME.

TASK

Development of a workshop tool for the HR department of Daimler AG, to develop creative use cases.

OBJECTIVE

Optimal use and linking of Daimler HR data.

IDEA

The SpaHRk game - develop use cases creatively and have fun doing it.

RESULT

SpaHRk is used worldwide in meetings, workshops and at events. The game offers over 100,000 possible combinations and demonstrates the innovative strength of Daimler AG.