TASK
Development of a recruiting campaign that attracts digital leaders with “leadership skills” and “entrepreneurial spirit”.
OBJECTIVE
Clearly differentiate Ginkgo from “The BIG 5”. The advantages of Ginkgo in a very unique, eye-catching look.
IDEA
Getting Digital Done. Eye-catching look and direct, crisp language style communicate the values and benefits of Ginkgo.
RESULT
Resounding success with manageable effort. Thanks to the insights and the striking appearance of the campaign, several positions were several positions were filled and the positioning as an “independent strategy consultancy” with a digital focus.
