BECOME
WHAT YOU WANT!

  • Client
    IKEA Deutschland GmbH & Co. KG
  • INDUSTRY
    Furniture retail
  • EMPLOYEES
    ~ 225.000

ABOUT THE PROJECT

IKEA NOT ONLY LACKS SCREWS, BUT NOW ALSO EMPLOYEES. BECAUSE IKEA IS ALSO AFFECTED BY THE STAFF CRISIS AND HAS PROBLEMS FINDING NEW RECRUITS.

TASK

Develop a recruitment campaign with “IKEA-ness”: in idea, word and image typical of the Swedish furniture store for the Swedish furniture store.

OBJECTIVE

Apprentice recruits who fit in with the IKEA philosophy.

IDEA

IKEA hacks are widespread on the Internet and always good for a laugh. With our hacks show that the possibilities at IKEA are just as varied as the products.

RESULT

Page views doubled. Performance on Instagram increased significantly. The number of applicants increased so much that IKEA was able to fill all positions.