TASK
Develop a creative guiding idea that positions Luther as a commercial law firm against the international players and highlights Luther's strengths.
OBJECTIVE
To appeal to lawyers, tax consultants and trainee lawyers who had not previously Luther on their radar. And who prefer the advantages of less rigid structures of a large law firm.
IDEA
Luther offers perfect opportunities to develop:
Origami conveys this message perfectly.
RESULT
Updated, innovative employer branding, geared towards the highly target group of “associates” in international law firms.
Luther's brand identity was taken into account in the process, the changed requirements of the target group and the corresponding opportunities at Luther.
