Moving Into
Tomorrow.

  • Client
    Mazars GmbH & Co. KG
  • INDUSTRY
    Auditing, taxes, consulting
  • EMPLOYEES
    ~ 44.000

ABOUT THE PROJECT

MAZARS, WHO? EXACTLY! SO FAR, MAZARS HAS LITTLE TO NO NAME RECOGNITION ON THE EMPLOYER MARKET IN GERMANY. AND NO CLEAR POSITIONING, NO DEFINED IDENTITY AS AN EMPLOYER, NO DIFFERENTIATING MARKETING MEASURES.

TASK

Development of the employer brand for Mazars, an international auditing and consulting consulting firm and top 8 in Germany. Problem: The competition invests massively in employer communication.

OBJECTIVE

Increase awareness of Mazars as an employer. Position Mazars as an attractive employer. Stand out from the competition. Attract employees. Retain employees.

IDEA

Moving into the future: authentic statements about digitalization, innovation and transformation in a dynamic, forward-looking look. Bright multicolor and overlapping color areas symbolize multidisciplinarity.

RESULT

  • Page impressions: + 200%
  • Social media performance: + 140% more applications
  • New hires: + 72%
  • Clear positioning in a difficult market dominated by the “Big 4”.
  • Internal acceptance and increase in identity.
  • Winner of the Employer Branding Award “Best Employer Brand”.