THE MORE POSSIBILITIES.

  • Client
    Melitta Group Management GmbH & Co. KG
  • INDUSTRY
    FMCG
  • EMPLOYEES
    ~ 4.000

ABOUT THE PROJECT

MELITTA IS A MEDIUM-SIZED FAMILY BUSINESS THAT IS PARTICULARLY WELL KNOWN FOR ITS COFFEE. PROBLEM: AT THE START OF THE CAMPAIGN, MELITTA HAD A STALE IMAGE ON THE LABOR MARKET.

TASK

Develop an employer branding campaign that gives Melitta a more modern image image and meet the needs of Gen Y and Gen Z.

OBJECTIVE

Raise awareness of Melitta's diversity, capitalize on brand awareness, Rejuvenate Melitta and make it more attractive.

IDEA

Multi-optionality implemented in a unique way: Melitta. The more possibilities.

RESULT

Melitta presents itself internally and externally authentically, clearly and with a special focus on the target groups that are critical to success. This ensures that investments in communication are targeted and without wastage.