The role
of a lifetime.

  • Client
    Sky Deutschland Fernsehen GmbH & Co. KG
  • INDUSTRY
    Media
  • EMPLOYEES
    ~1.800

ABOUT THE PROJECT

2014: SKY IS THE ONLY PAY-TV PROVIDER FOR PREMIUM ENTERTAINMENT. SKY'S CHALLENGE ON THE JOB MARKET IS THAT THE COMPANY RECEIVES TOO MANY APPLICATIONS AND NOT THE RIGHT ONES: EVERYONE THINKS OF MODERATION, BUT NO ONE HAS IT OR CONTROLLING ON THEIR RADAR.

TASK

Develop a unique employer communication that transfers the fascination of Sky in sport, film or series to all job profiles. At the same time, relieve HR of “false” applications.

OBJECTIVE

Perception of Sky as a top employer for all job profiles. And to make it clear who is not suitable for the action at Sky through an emphatically tough approach.

IDEA

The jobs at Sky are as fascinating as the program. Sky - the role of a lifetime.

RESULT

With the developed employer positioning, Sky presents itself internally and externally in an authentic, clear-cut manner and with a special focus on the target groups that are critical to success. With this employer branding project, Sky won the HR Excellence Award 2014 in the “Corporate Career Website” category and the European Change Communication Award 2014 in the “Branding” category.